“So, we need a logo that mixes the old with the new, the vibrant with the classical, old architecture versus the new architecture. The Beatles AND The Wombats, The Cavern AND Cream, Protestant AND Catholic, Liverpool AND Everton, Yosser Hughes AND Danielle Lloyd, Yin AND Yang, forward not backward, blue and, er, light blue.”
“And we need to have some horrible tower blocks in it for, y’know, business and shit.”
“How about a two-tone pictures of some cool Liverpool landmarks, plus those shit tower blocks?”
“Wouldn’t that look like the Thames TV logo?”
“Yes. But lets get some slebs in to tell us what they think of it. Say Abby from The Zutons, that bloke from Cream, some woman who owns a boutique and the director of the school for Tropical Medicine.”
“What have they got to do with it?”
“Absolutely nothing, but we’ll call them brand ambassadors and say they form a wide cross-section of Liverpool society.”
“Love it! OK, I’ll send this down to design. By the way, how much are we going to charge for this?”
“Oooh. 50 grand? Plus £20K for research. There’s a recession on after all…”